Mobile-Friendly Website Design Best Practices: Responsive Web Designs
Mobile traffic has grown massively in recent years. Consumers are increasingly relying on their mobile devices to make purchase decisions. Therefore, it’s more important than ever for companies to ensure their websites are mobile friendly.
A mobile-friendly website is a site that is designed to work across all mobile devices (Tablet, iPad, or smartphone) and screen sizes.
So, what do you need to do to make your site mobile-friendly?
Simplify your menus.
Keep your menus short and simple. A well thought out use of simple navigation can really improve the user experience and Journey through your site. Identify what your customers access most and organise your navigation elements to make it quick and easy for visitors to find what they’re looking for.
Help people make decisions faster
Keep call-to-action text/buttons front and centre. Also remember to use click-to-call buttons and links to avoid consumers having to memorise your number or zoom in to view.
Test your site speed to improve the mobile experience
You can take Google’s mobile-friendly test here. Google will generate a complete report with suggestions to improve your website’s mobile experience.
Optimise images to boost speed
Optimising your images and reducing the image sizes will make your site’s load time significantly faster. When selecting images, pay attention to the file size, image format (i.e., JPG or PNG).
Keep content short
Often adding the same amount of content as your desktop site can make the mobile site too cluttered. So, try to convey your message with fewer words.
You can also give your website visitors an option to view your full website