Signs You Need a New Website
Having a basic website is no longer a luxury, it is a necessity for many businesses of every size.
Today, nearly every business has recognised the benefits of having a strong digital presence and with the availability of DIY site builders has led to a proliferation of websites.
With the ever-changing digital world of web design and development evolving at the snap of a finger, your customers/clients’ online habits are rapidly changing as well. So, if your website is stuck in the past and is not as visually appealing as your competition then it may be time for you to consider a website redesign.
Sometimes its quite obvious that a website update is long overdue, but there is also a chance you may not be able to see that your site desperately needs to be revamped.
Here are 5 signs your business needs a new website ASAP
Slow site speed
A slow site can be a huge blow to your potential conversions. The extra few seconds your website taking to load a page will have a negative impact on potential customer experience leading to missed sales and unable to engage visitors.
You can use Google PageSpeed Insights to check the speed of your website.
Your website is not mobile-friendly
With more than half of all web traffic coming from smartphones, it has never been so crucial to have a mobile friendly website. A non-mobile friendly website can be very damaging to your brand. A non- responsive, hard to navigate site often creates frustrated customers and low conversions.
So, if your website is not optimised to be viewed on a mobile phone, it needs to be updated.
If some of the information, advice, and links on your your website is out of date and redundant, then a site redesign/ update is due. This will allow you to re-address how you communicate with all your potential customers. Having up to date content increases your SEO ranking and help search engines find your site.
Your customers cannot find information on your website easily and high bounce rate
Having a high bounce rate means visitors are exiting your site just as quickly as they enter it. This usually means the user experience on your site is poor. It could be due to many facts such as slow website speed, un-responsive design and also it could be because your site visitors cannot find the information they are looking for.
If your potential customers cannot easily access information on your website, this will affect your conversions negatively.
Dated look and lack of effective calls to action
Your website probably looked great 10 years ago, now it is dated look is costing you customers. Many dated websites lack effective and engaging call to actions that converts users to successful leads. If you do not have a clearly highlighted call to action throughout your website, then now it’s time to rethink your website design and content.
Need A New Website?
At Xceed, we have been helping businesses meet their goals head-on since 1998. We offer custom-made powerful and affordable websites to effectively promote your business online.
Contact us now> www.xceed.com.au
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