Backlinks are a crucial part of your website’s SEO success, however not all backlinks are created equal. The quality of your backlinks impacts how search engines read your site; Therefore, toxic backlinks can negatively affect your site’s rankings. What are backlinks? A backlink is a link created when a site links to another website. These links are also called “incoming” or “inbound” links. What are good backlinks? Google values relevance and a site’s authority score over other factors. So, if your site’s backlinks originate from a credible and a relevant website, Google will......

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